Our thinking starts and ends with the brand and the audience. Using structured research, small dipsticks or creative brainstorming workshops, we articulate the ethos of the brand into a single-minded positioning and springboard to create a strong and distinct visual identity that resonates with the customer.

Once we have created a distinct identity, we warehouse all the brand assets – logos, colours, fonts, signature graphics, etc. – into a comprehensive brand identity manual.

Brands today are attempting conversations across media – both traditional and new. The expression of the brand has to be flexible enough to adapt across media, whether it’s signage, a brochure, packaging or a digital user interface.