Distinguish your brand from the competition

BRANDING STRATEGIES

Positioning and Design Strategy

Our thinking starts and ends with the brand and the audience. Using structured research, small dipsticks or creative brainstorming workshops, we articulate the ethos of the brand into a single-minded positioning and springboard to create a strong and distinct visual identity that resonates with the customer.

Brand Asset Creation

Once we have created a distinct identity, we warehouse all the brand assets – logos, colours, fonts, signature graphics, etc. – into a comprehensive brand identity manual.

Brand Expression

Brands today are attempting conversations across media – both traditional and new. The expression of the brand has to be flexible enough to adapt across media, whether it’s signage, a brochure, packaging or a digital user interface.